New research published today by Edinburgh World Heritage concerning the authenticity of the Royal Mile reveals the threats and opportunities facing the historic thoroughfare in the heart of the Old Town. 
The research shows that the appeal of the famous succession of five separate streets is due to the historic character of its buildings, architecture, and streets, but that much of its local character is being lost, and that the ubiquitous gift and souvenir shops which line the Royal Mile are undermining its authenticity. This is of particular interest to the AtlaS.WH project for its findings on the impact tourism is having on the Royal Mile in terms of the local economy, authenticity, and the threat to the tangible and intangible character of the street.
In total, 515 visitors to the tourist hotspot were interviewed, as well as 44 shop assistants. The report makes several recommendations in how to deal with the challenge of tourism, including the promotion of Scottish-produced goods and those made by local craftspeople.